Brooke Shields shilling for infant formula
I was flipping through the coupon circular that comes in my Sunday paper. Nestled between coupons for Boboli (who knew they still make that), Hummel figurines and squeezable strawberry jam is a full page ad for Bright Beginnings Infant Formula. There’s a photo of Brooke and a quote, "Everything matters to me… that’s why I used Bright Beginnings with DHA & ARA. There’s simply no better choice."
I guess daughter Rowan wasn’t breastfed.
There’s a link to their website and if you follow it, you will be rewarded with a commercial of Brooke and Rowan. They also have some coupons in case they weren’t in your Sunday paper.
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January 29th, 2005 at 7:20 pm
Yeah, I noticed those in my American Baby and Parenting mags *yes, I am only a nanny, but I like to be prepared!* I think the “There’s simply no better choice” line wasn’t the smartest way to advertise. If they had to say that, it should say “in formula!”
January 29th, 2005 at 7:42 pm
Yes, Brooke did breastfeed but I do not know how long. I remember reading an article where she talked about it.
January 30th, 2005 at 12:13 am
I don’t think that’s Rowan in that commercial.
January 30th, 2005 at 1:23 am
She did breastfeed at first but quickly sold out to Bright Beginnings. She taped the first commercial in late October 2003 and the ads launched in early Nivember 2003.
January 30th, 2005 at 6:01 am
Looks like Rowan to me. At least according to any pics I have seen of her.
January 30th, 2005 at 8:24 am
I thought I saw a tv commercial for this too. It’s really cute. I also remember reading somewhere that the baby in the advertisements ISN’T Rowan.
January 30th, 2005 at 8:39 am
Wow, that awful. I feel very sorry for her child..that she felt that was the best to give. Even if she didnt she should remain true to breastfeeding and stay away from jobs like that. She must of been desperate. Poor kid. Lets not get on the debate again…just my two cents.
January 30th, 2005 at 9:20 am
Yes, please do not start a debate on this. I love this board, and I would hate to be upset about a b/feeding debate. I was unable to b/feed due to severe post partum depression. We have no idea what these women go through, so let’s please not be so quick to judge.
January 30th, 2005 at 10:42 am
I have to admit when I am wrong!! I was thinking of a totally different baby when I said that in my earlier post!!! Rowan has light reddish blonde hair, not dark. OOOPS!!
January 30th, 2005 at 3:44 pm
>We have no idea what these women go through, so let’s please not be so quick to judge. >
“Ms. Shields began breastfeeding immediately after her daughter was born.
Because of her busy lifestyle, she soon began supplementing breastfeeding with
Bright Beginnings infant formula.”
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=VANW_VA.story&STORY=/www/story/05-07-2004/0002169575&EDATE=May+7,+2004
January 30th, 2005 at 3:47 pm
i dont want to start a debate but i think its very wrong that they are allowed to advertise that with her saying ‘that there’s no better choice’!!! I really cant believe that she is saying that, maybe that is what she believes,she obviously hasnt done much research into what is the best way to feed a baby!
January 30th, 2005 at 4:42 pm
I didn’t even realize people used both simultaneously (breastmilk and formula).
January 30th, 2005 at 4:49 pm
Yeah, the twins I nanny for have formula when they’re with me, but their mom still nurses them at night when she’s home.
January 30th, 2005 at 5:53 pm
A.J.-thanks for pointing that out. I read that, but still, they can say anything. Even if it were her busy lifestyle, she should not be criticized for doing what she feels was best for HER child. I am sure you did what was best for yours, which I am assuming was b/feeding, but it is not for everybody. Sorry to say that, but it’s just not. I’m done with this, I promise! No more comments from me. I’m sure Danielle and Sarah would be so happy.
January 30th, 2005 at 6:31 pm
Jennifer, comment all you want! You’re not a problem for us, it’s others. Just make sure you’re not attacking people specifically (which you’re not!)
January 30th, 2005 at 6:47 pm
Thanks Sarah! You are very sweet. I feel very comfortable giving my comments. This blog is great. I love it.
January 30th, 2005 at 7:26 pm
I think it’s interesting that somewhere else on this board, it was mentioned not to bash celebrities or the posts would be deleted. Then I read the heading for this and couldn’t believe it. Isn’t commenting on Brooke’s decision on how to feed her baby considered a form of bashing? Geesh, this place is hypocritical.
January 30th, 2005 at 7:35 pm
The title in no way is bashing anything. Danielle didn’t even give an opinion. And if she did, we’re fine with opposing comments are long as they aren’t flat out rude to people.
The rules are basically for people complaining about how the site is run-if you don’t like it, don’t visit-and for people that feel the need to spam posts with “Wow, that kid is ugly.” And that topic has already been discussed into the ground, hence why the post was closed.
If anyone feels the need to discuss the rules further, take it off the blog and email instead. The address is at the top left.
Back to the topic, please!
January 30th, 2005 at 7:46 pm
back to the topic…Because of her busy lifestyle, she soon began supplementing breastfeeding with
Bright Beginnings infant formula….thats so lame. Again, these people are way selfish about not wanting to give up thier lives for thier kids. I dont know but when I had a baby my life stopped. I guess thats not the case with everyone.
January 30th, 2005 at 7:48 pm
hhhmm? if Brooke Shields is rich and famous then why would she buy cheap generic bright beginings formula when she can buy way better brand name formula like Enfamil or Similac. they spend so much on other stuff but they get cheap formula?
January 30th, 2005 at 8:08 pm
I just don’t trust it when a celebrity endorses any product. Maybe Brooke LOVES this brand or this product but if Brand X gave her more money, maybe she would have endorsed their product instead. For all we know, Brooke never used this product.
It’s kind of rare for Americans to endorse products in the United States, with the exception of cosmetics, sneakers and TrimSpa (enlighten me if I’m wrong) so to see Brooke endorsing this or any product was surprising to me. And because it was a baby product, it directly applied to my site. That’s why I posted it.
I have passed -no- judgement on the benefits on using formula vs breastfeeding- it doesn’t have a place on this site.
February 1st, 2005 at 9:14 pm
with minor differences, formula’s formula. The idea that Enfamil or Similac are better BECAUSE they’re more expensive is like saying Bright Beginnings is better BECAUSE Brooke Shields says so.
We tried Bright Beginnings and found it to be fine. I mean really fine, so fine that it clumped if the humidity was >10%, which made it harder to dissolve.
There’s a side-by-side taste test on the web somewhere, but I can’t find the link.
February 2nd, 2005 at 5:29 pm
How disappointing that she stopped breastfeeding for monetary gain
Her daughter is beautiful, and so is she!
May 6th, 2005 at 3:53 pm
I have severe post partum depression, have a full time job and raise 3 kids on my own..i never once gave formula to my baby..i think that’s horrible what Brooke Shield’s did