Results from the Second Annual Reader Survey

I thought you’d be curious about some of the demographic results of our Second Annual Reader Survey.  We had overwhelming response- 3883 readers responded.  Thank you so much!  We learned some much about you and why you read our site.

•    99% are women.
•    90% are age 22-40.
•    67% have children.   
•    42% are pregnant, trying to conceive or adopting a child.
•    Of those who have children, 28% have children under age 1, 28% have children under age 1, 36% have children ages 1-3, 17% have children ages 3-5.
•    95% buy gifts for new parents. 
•    91% have made purchases online. 

Here are some interesting things about shopping our readers told us:
•    97% of them shop online.
•    When shopping online, 60% said affordable prices and 20% said free shipping and handling were the most important factors.
•    69% said that the CBB influences their shopping decisions.
•    They are interested in buying products for their families and others, but specifically toys, onesies and tees, children’s clothing, diaper bags, blankets, baby’s clothing, baby gear, nursery gear, strollers, personalized gifts, infant accessories and novelty baby gifts.

For more detailed results, click the extended post.

Prizes have already been awarded- there were just too many winners to list.

Demographics of Celebrity Baby Blog Readers
Results taken from Second Annual Celebrity Baby Blog Reader Survey/Giveaway conducted March-April 2006
3883 responses

Age
54% are 22-30
36% are 31-40

Gender
99% are women

Marital status
87% are married/living with someone

Pregnancy
23% are pregnant
19% are trying to conceive
1% are in the process of adopting
-42% of CBB readers will probably be pregnant this year
-43% of CBB readers will probably have a new baby/child in their immediate fanily

Children
67% have 1 or more child
10% are expecting their first child
8% are trying to conceive or adopt their first child

Age of Children
Of those who have children…
28% have children under age 1
36% have children ages 1-3
17% have children ages 3-5
9% have children ages 5-7
6% have children ages 7-9
5% have children ages 9-11
3% have children ages 11-13
4% have children ages 13-18
2% have children ages 18-22
5% have children ages 22+
—
81% have children 0-7
14% have children ages 7-13
4% have children 13-18
7% have children 18+

2% are Grandparents

Urbanity
44% live in the suburbs
31% live in cities
18% live in small towns
6% live in rural environments

Education
35% have some college or Associate’s degree
39% have a B.A. or B.S.
17% have an advanced degree such as a Masters, Ph.D. or law degree
56 % are college graduates

Occupation
36% are stay at home moms
28% are professionals

Ethnicity
85% are white/Caucasian
4% are Asian/Pacific Islander
3% are black/African American

Politics
32% are Democrats
20% are Republican
13% are Independent

Where they read the site
75% visit the CBB from their home computer
24% visit the CBB from work

Connection Speed
74% access the internet via cable or ISDN
19% access the internet via T-1 or faster connection

RSS
6% read the site via RSS

Frequency of reading
37% read the site several times a day
29% read the site once a day
18% read the site several times a week

SHOPPING

Online shopping
30% do 1-25% of their shopping online
36% do 26-50% of their shopping online
23% do 51-75% of their shopping online
8% do 76-100% of their shopping online

79% are interested in the products worn or used by celebrities in photos and would like us to link to web sites selling them

Most important when shopping online
60% said affordable prices
20% said free shipping and handling

Media influencing shopping for baby/children/maternity products
69% said that the CBB influences their shopping decisions
74% said baby and parenting magazines
26% said celebrity magazines

Expenditure on gifts for new parents
54% said they spend $25-50
22% said they spend $51-75
14% said they spend over $76

Most interest in buying (for self or friends/family)
67% said toys
61% said onesies and tees
58% said children’s clothing
55% said diaper bags, mommy totes, bottle & snack totes
54% said blankets
53% said infant’s clothing- funky and trendy handknit sweaters, hats and scarves
49% said other baby gear (non-strollers)
47% said nursery décor
47% said strollers
46% said personalized gifts
41% said infant accessories like hats, booties, slippers
37% said novelty baby shower gifts