Ask a Shopkeeper: Bellee Maternity

We spoke to Regina Hurtado, owner/designer of Bellee Maternity in the US.  for maternity clothing and everything else pregnancy and baby related. (Please note that they are not related to the Bellee Maternity, the online UK shop.)

What inspired you to start your shop?
My inspiration came from my own bumps. While pregnant, I didn’t want to spend hundreds of dollars on clothing for a short amount of time but I sure didn’t want to wear just a muumuu all the time, either.

How long have you been in business?
We have been in Business since March 2005.

How did you come up with your store’s name?
Our name was a unique spelling of a common pregnancy word. Everyone has a Baby Bellee!

Do you have a physical store as well?
We do not currently has a physical location but this allows us to keep passing the savings on.

What categories do you cover?
Pregnancies aren’t cheap and being able to help cut down expenses with Trendy Fashion Worthy clothing is a big spirit-lifter! We cover just about everything and anything for your bump! We have piercings to labor ease oils to postpartum creams and teas. We have a very wide range of products for all moms, from the green to the rockin’!

Sum up your store’s style and sensibility in one sentence.
A Rockin’ Flare with a sense of Green Earthy Mom in Funk.

Who is your ideal customer?
Our ideal customer is anyone wanting to add edge and sex appeal to their baby bumps.

What age range do you cater to?
Age simply don’t matter, it’s all about "What Your Belly Style" is.

What are the hot trends this season you’re excited about? Which trends are a hit with your customers? Tell us about your favorite pieces this season.
The hottest trends this year are Rock Styles! With so many Rock Star Moms having babies they are bringing the edge to the maternity world. The biggest items this year are Rockin’ Tanks & Tee’s with Yoga Style Legs. My personal favorite pieces are "Love Hurts" and "Baby Momma", both very true statements and our best selling tanks. Our tanks are transitional so you can wear them after baby keeping your Rockin’ Style with one price!

Pick 3 of your favorite brands you carry – How did you decide to offer these 3 brands?
Bellee Wear — our own style, funk and unique view of the joy of pregnancy. Earth Mama Angel Baby — they have gone above and beyond to keep pregnant women healthy and happy. Bellies Rock — they are a new rockin’ maternity line sure to please any momma with their unique designs and fabulous funk.

What are your top selling brands and products?
Top selling brands are our exclusive lines and are now being sold in several other trendy boutiques. Our mamas love to keep their bellies fresh with EMAB product’s Natural Stretch Oil. It’s our #1 seller.

What’s next for your store?
Brand new lines and unique designs for our plus size moms. I think they deserve some sexiness too!

What products do you carry that celebrity babies and parents have/use?
EMAB Stretch Oil and Postpartum Tea are a huge hit among the green moms in Hollywood such as super-star, Gwyneth Paltrow.

Can you tell us about any celebrity clients and what they have ordered?
Gwyneth Paltrow has ordered bottles of Stretch Oil during baby Moses’ pregnancy and many unnamed A-Listers have received our tanks and we hope to see them spotted soon!

Exclusively for CBB Readers: Get $10 off your order of any size when you enter the code CELEBRITY at the checkout at Bellee Maternity.

Have you shopped at either Bellee Maternity or Bellee Baby? What did YOU think?

If you have any suggestions for shops or on line stores that you would like to see profiled, please email them to danielleATcelebrity-babies.com.