I own a kid’s shop and to be honest any time I’ve carried something that was “seen on” a celebrity baby, it’s never helped because if they don’t like the celeb, they then don’t like the product. Sometimes I’d cringe when the company would trumpet an unliked celeb owning it-I’d NOT tell customers because it actually hurt the product. Items customers see on another everyday person or hear great things about from everyday people is what sells.

Of course you agree with giving swag. Don’t you get lots of free stuff too just for having this site and advertising goods?

Meanwhile, people out there have lost their jobs and homes and actually NEED support and help.

Land of the GREED

“It’s not so much that consumers will fall into line to buy a product JUST because they see it being worn by their favorite celeb, it’s more that people will be like ‘oh that’s SO cute and where can I get one?”

Then test that theory and have some giveaways. Let some everyday people in different places pass on the word about all these fine swag products. There are still people who will ask a stranger where they got a nice bag, outfit, etc.

I dunno, at this Boom Boom Room event, it’s kinda hard to take it seriously when there are nonstop shots of the same people, such as Kim Porter, scooping up as much as their arms can carry with big, “I don’t want to be here but I get free stuff so here I am” grins

“Regular moms” like us?? Are the mods including themselves in that?

I have personally gifted celebs through my company http://www.bellaziza.com and see it as a very useful tool if and when photos do get published of someone wearing our exquisite baby barrettes. It’s not so much that consumers will fall into line to buy a product JUST because they see it being worn by their favorite celeb, it’s more that people will be like ‘oh that’s SO cute and where can I get one?’.

So basically celebrities have to be bribed into attending charity events by the promise of free goods? Nice.

I understand the marketing aspect of it but to pretend it is for “good” is silly.

What is the “cause” you mention in your article? Is it marketing? I wouldn’t exactly call that a cause! I doubt any of these companies give to celebrities for any reason other than increasing their revenues. If a product is truly genuine, useful, and yes, it can be fashionable too, then it should sell on its own.

I have always understood why they do it. It’s great publicity for a company but that doen’t mean I have to agree with it.

I personally would not be more inclined to buy something just because a celebrity uses it.
Buying something just because your favorite celebrity has it is simply pathetic. Make up your own mind.

And I would probably be less likely to buy something from a company that participates in giving it away free to celebrities just for the publicity. I would buy a lot from a company that gives it away to people who truly need it.

I understand the idea of gifting suites and things of that ilk. What I don’t like is companies (and CBB) just giving things privately to celebrity mothers and their children- and this happens ALL the time. It has nothing to do with charity or raising awareness for a cause- unless raising brand awareness is a “cause”!